Sport is increasingly becoming a numbers game, especially in a digital age when measurement of performance and value is so much easier and more in demand. Nick Harris looks at what sports businesses can get from making the numbers work harder. Sports data: two words virtually guaranteed to have most non-geeks rolling their eyes, even […]
As the 2013 season drew to a close and speculation about which driver was heading to what team for next season reached fever-pitch, Compelo undertook some research on behalf of leading sponsorship agency, Vivacity. By uniting the most followed F1 drivers with the teams that have the greatest social media rankings, Compelo re-drew the F1 […]
Compelo’s CEO, Liam Clogger, reflects on the growing stature and importance of mobile devices for sports rights holders in the most recent edition of Chicane Magazine. One of the consequences of the explosion of social media and mobile devices has been the equally rapid evolution of language and jargon to define new technology. Hastily considered […]