Compelo’s motorsport dashboards provide screens of detailed performance analytics for both trade media and punditry application, as well as reformatted versions for consumer and fan channels.
Compelo’s dashboard analytics in motorsport are derived from current pitwall insight and led by Mark Barnett, the Head of Strategy for a leading Formula One team. With Compelo’s deep sectorial experience in motorsport that spans WRC, WTCC, GT and RX, we have the capability to generate dashboard solutions for all categories of motorsport in order to provide a new analytical dimension for motorsports communications to help enfranchise audiences, attract sponsors and enrich the media rights revenues.
Analytics are driven by a leading Business Intelligence (BI) engine and dashboards can be designed to suit audiences and channels from desktop to mobile, with a fully scalable mobile app solution available as a native extension to the BI.
Compelo’s approach commences with the architecture of an appropriate data warehouse schema to ETL results, followed by the wireframing of dashboard analytics and layouts in tandem with client requirements. The finished solution is either managed by the client or maintained by Compelo as required, with dashboards provided on a user license or CPU basis.